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Queensland Rugby League unveil new branding

The Queensland Rugby League has this week unveiled its new branding for the organisation and for its premier Men’s competition, the Intrust Super Cup.

At the heart of the new branding is the QRL’s desire to celebrate the game’s rich history and position the organisation and its respective competitions for future growth.

The new logos include core elements from historical logos, including the Q shape, chevrons and shield, as well as the state colour of maroon, whilst also being optimised for various digital executions.

QRL managing director Robert Moore expressed his excitement at the launch on Wednesday.

“Today’s logo release is one of many initiatives that we can be proud of,” Moore said.

“This is more than just new branding though. It’s about the progressive nature of our organisation and setting ourselves up for the future to ensure our people and communities prosper in the years to come.”

The new brand has also been applied to the QRL’s other competitions including the Hastings Deering Colts, Auswide Bank Mal Meninga Cup, Cyril Connell Challenge, BHP Premiership and Harvey Norman Under 19s.

The Intrust Super Cup currently contains clubs from Queensland, NSW and Papua New Guinea, with Pacifique Treize hopeful of successfully joining the competition in 2023.

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